Welcome to the PDLN
The Press Database and Licensing Network (PDLN) is an association representing organisations owned or controlled by publishers who license or supply newspaper, magazine and website material for media monitoring, press cutting and press review services. PDLN was founded in 2008 and has grown rapidly. It now has 27 members in 21 countries.
PDLN aims to protect and promote the interest of publishers in media monitoring services. Its members seek to encourage the development of simple, efficient market solutions to the supply and use of press information internationally. PDLN works to share best practice in licensing and supply and to create forums for content owners and users to come together to solve the challenges of improving these services.
PDLN invites members to a seminar on Media Evaluation in Vienna, Thursday 19th November
The media monitoring industry has been talking about the transition from clippings to evaluation for several years. The journey from measuring output to measuring outcomes is a constant theme. But to what extent is this happening, and what are the implications for copyright licensing? Does growth of evaluation lean a reduction in copying, or is it that a different kind of copying demands a different type of licensing and data service from publisher bodies? And does the EC moves to create data mining threaten or assist licensing in this area?
- a presentation by APA CEO Peter Kropsch
- a review of developments in the media evaluation market and discussion of licensing models that address licensing.
- Market perspectives from PDLN member and leading MMO Opoint
The contrasting approaches of PDLN members will be reviewed and possible developments in approach should the market move away from clippings will be discussed.
For the full agenda and registration details, click here.